October 27 at the Institute of Computer Systems ONPU within the club It.club was a lecture on the topic "Search engines and site promotion"
The students listened to the lecture with interest from ONPU. Lecturer was a fifth-year student of VKS Vladimir Kolashov, who already works as an SEO specialist (Search Engine Optimization) in the company for the development and promotion of Mobios sites. He in fairly clearly told about the features of the SERP, the basic concepts and principles of SEO-promotion.
For clarity of his speech V. Kolashov accompanied an interesting presentation, filled with a large number of examples. Yes, questions such as contextual advertising, ranking, personalization and geotargeting were demonstrated on the screen. As a result, the main theme of the lecture was fully disclosed.
After the lecture, there was an interactive between the students,
in which all attendees willingly took part. For each of the three teams the task was to design the concept of sites for selling real estate, shoes and flowers.
At the end of the event, students actively discussed the topic and asked questions to the speaker.
The question of a student of the IKS was rather topical,
in which companies inexperienced students can work, and Vladimir Kolashov confidently replied that the companies of Netpeak and Junior have such an opportunity.